Lung screening in Canada, 2023-24
Lung screening promotional strategies
All six jurisdictions that offer lung screening have specific promotional strategies for recruitment to lung screening. As other jurisdictions launch screening programs, additional promotional strategies may be used.
Lung screening promotional strategies
| P/T | Mass media | Social media | Physician recruitment | Public facing resources | Community events | Word of mouth |
|---|---|---|---|---|---|---|
| YT | – | – | – | – | – | – |
| NT | – | – | – | – | – | – |
| NU | – | – | – | – | – | – |
| BC | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| AB | ✓ | ✓ | ✓ | ✓ | ✓ | |
| SK* | ✓ | ✓ | ||||
| MB | – | – | – | – | – | – |
| ON^ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| QC | ✓ | ✓ | ✓ | ✓ | ✓ | |
| NB~ | – | – | – | – | – | – |
| NS | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| PE** | – | – | – | – | – | – |
| NL | – | – | – | – | – | – |
*SK: Communication and engagement strategies are under development to gain broader awareness, consultation, and collaboration from stakeholders (including clinicians and communities).
^ON: Promotional strategies are Regional Cancer Program dependent where sites exist.
~NB: Plan to leverage NBCN’s existing Cancer Screening Communication and Awareness Strategy used for provincial colon, cervical, and breast screening programs
**PE: Communications and engagement plan to be developed 2023–2024.